CIW

ITM4210 - Principles of eBusiness

(ANC-ITM4210.AC1)
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1

Electronic Commerce Foundations, Law and the Internet

  • Introduction to Web Commerce
  • Impetus for Web Commerce
  • Electronic Commerce Defined
  • Applying E-Commerce Concepts to Focus Companies
  • Types of Electronic Commerce
  • Microcommerce and Macrocommerce
  • Benefits of Electronic Commerce
  • Drawbacks of Electronic Commerce
  • E-Commerce Solutions
  • Web Storefront Hardware and Software
  • Ingredients of a Web Storefront
  • The Virtual Enterprise
  • Site Implementation
  • E-Commerce Guidelines
  • Introduction to Internet Legal Issues
  • Electronic Publishing
  • Intellectual Property Issues
  • Areas of Liability
  • Copyright, Trademark and Patent Issues
  • Privacy and Confidentiality
  • Jurisdiction and Electronic Publishing
  • Internet Taxation
  • International Tax and the Internet
  • Customs and E-Commerce
  • Tariffs and E-Commerce
  • Protecting a Brand
  • Ethical Business Practices
  • Optional Lab
2

Web Marketing Goals and Online Product Promotion

  • Marketing Overview
  • Web Marketing Benefits
  • Examples of Successful Web Marketing
  • Marketing Goals
  • Web Marketing Strategies
  • Growth Drivers and Barriers in E-Commerce
  • Selecting and Positioning Your Product
  • Identifying Your Target Market
  • Online Promotion Overview
  • E-Commerce Promotion Considerations
  • E-Commerce Site Categories
  • Banner Ads
  • Advertising Representatives
  • Banner Ad Positioning
  • Banner Ad Exchange Networks
  • Referrer Programs
  • Blogs and Blogads
  • Pop-Up and Related Ads
  • Search Engine Placement
  • <Meta> Tags and Search Engines
  • E-Mail and Marketing
  • Ad Performance Evaluation
  • Offline Product Promotion
  • Ad Campaign Implementation
  • Optional Lab
3

Site Usability, Customer Relationship Management (CRM) and E-Service

  • Overview of Usability Issues
  • Usability Testing
  • Designing the Site Hierarchy
  • Page Layout Design Guidelines
  • Browser Compatibility Issues
  • Managing the Customer
  • Customer Relationship Management
  • Customer Service Concepts
  • Customer Service Tools and Methodology
  • E-Service Action Plan
  • Integrating CRM and Customer Service
  • Optional Lab
4

Business-to-Business Frameworks and Payment Gateways

  • B2B E-Business Overview
  • E-Commerce Fundamentals
  • Business Concepts
  • Internet Marketplaces
  • Tools and Technologies
  • Electronic Data Interchange (EDI)
  • Open Buying on the Internet (OBI)
  • Open Trading Protocol (OTP)
  • Web Services
  • Payment Processing in E-Commerce
  • Choosing Payment-Processing Methods
  • Credit Card Processing
  • Managing Transactions
  • Implementing PayPal
  • Online Check Processing
  • Preventing Fraud
  • Optional Lab
5

Transaction and Web Site Security

  • Overview of Transaction Security
  • Purposes of Security
  • Encryption and Decryption
  • Public Key Infrastructure (PKI)
  • X.509 Standard
  • Certificate Revocation
  • VeriSign
  • Using Certificates
  • Obtaining Certificates
  • Installing Certificates
  • Implementing Microsoft Certificate Services
  • Secure Electronic Transactions (SET)
  • Securing Sensitive Data
  • Identifying Attack Types
  • Protecting Against Attacks
  • E-Commerce Forensic Techniques
  • Optional Lab

1

Electronic Commerce Foundations, Law and the Internet

  • Examining Electronic Commerce Law
  • Examining Legal Issues
2

Web Marketing Goals and Online Product Promotion

  • Exploring Demographics
  • Using a Search Engine Placement Service
3

Site Usability, Customer Relationship Management (CRM) and E-Service

  • Analyzing Site Usability and Hierarchy
  • Considering Usability Issues for People with Disabilities
  • Evaluating a CRM application suite
4

Business-to-Business Frameworks and Payment Gateways

  • Researching EDI Standards
  • Demonstrating E-procurement
  • Evaluating VeriSign Services
  • Evaluating PayPal as a Payment Option
5

Transaction and Web Site Security

  • Viewing a Site Secured with SSL
  • Generating an SSL Server Certificate Request

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